Tag Archives: vanity license plates

Vanity License Plates and Identity Issues

drskipceeyaAs I stopped by Leo’s workplace the other day, I noticed that almost 30% of the cars in the parking lot bore vanity license plates. That struck me as unusual – I think that among the general car population, vanity plates don’t exceed 5%. Are those car owners identity-challenged or, on the contrary, have especially loud identities? Who would want their license plate number to be so easy to remember while they are driving around committing traffic violations? And so badly that they would pay an annual fee for that? Fort Worth Renaissance Lady Sonja Cassella made me think about this issue. I started a little qualitative research. Continue reading